Hi! I’m Alice.

Your business is great. You know what you’ve got to offer is valuable. So why does your website feel like a copy and paste job even though you’ve spent hours writing and rewriting the same sentence? Most female coaches and service providers struggle to write about themselves in a way that feels authentic and connects, especially when it comes to telling the world how brilliant they are.

I’m Alice, a creative virtual assistant who helps female coaches and service providers to find the words that actually show the world who they are. I don’t use AI to write for me. I don’t rely on templates. By asking questions and listening to how you talk about the work that you do, I write copy that captures your unique voice - not words that sound like ChatGPT and a corporate robot had a baby.

I’ve worked with coaches and service providers who know exactly what they do and the value that they offer but freeze when it comes to writing it down. The ones who’ve rewritten their About page a dozen times and still hate it. Whose websites sound super polished but they’re just not getting the enquiries. I get it - I’ve been there myself.

I write the copy that you don’t want to write yourself. About pages that actually connect. Welcome emails that people want to read. LinkedIn content that shows your expertise without the overwhelm. Sales pages that feel genuine, not pushy.

To me, good copy is clear. It’s not trying to show off that you know a lot of words. It’s authentic. It’s you. Your services and reputation show how professional you are - your voice needs to show who you are. If it doesn’t sound like something you’d actually say, it’s not working.

If the blank page is still scaring you or you’re rewriting the same paragraph for the twelfth time this afternoon, let’s talk. I’d love to find the words that actually feel like you.